The MAMA Behind Beachwood Baby 

Ljuba founded Beachwood Baby in 2016 after her youngest was born. She carried her two little cubs in slings from newborn to toddler and started Beachwood Baby to bring her favourite things to families starting out on the rollercoaster that is parenthood. Ljuba grew up in Mallorca, Spain and her Mediterranean childhood is where Beachwood Baby gets its inspiration. 


Beachwood Baby is a woman owned business and the team is led by Ljuba and her sister Zoe, working in collaboration with local artisans across Europe and Africa. The team is based out of California and London, UK, but the team spends parts of the year in Mallorca. Before having little ones, Ljuba was a photojournalist and she is the mama behind the camera for all Beachwood Baby marketing. 


At Beachwood Baby we believe in creating beautiful, ethically made products for mamas and their little ones, and we strive to use business to do good. 



Our fabrics have been carefully selected from around the world. We collaborate with local artisans in Oaxaca, Mexico & Turkey using traditional hand woven looming methods which ensure craft preservation and job creation in those regions. All our ring slings are sewn in California where Beachwood Baby is based to ensure maximum quality control. 


Beachwood Baby is inspired by the world and the families that fill it. Our core belief is that all businesses should play a part in designing the best version of the future – for ourselves, and for our little ones! 


For every sling sold Beachwood Baby donates a clean birthing kit to a woman in need around the world. These kits help to provide some of the basic safety missing for so many mamas out there. 


For every Marketplace item sold Beachwood Baby plants a tree in the Amazon Rainforest, helping to rebuild and protect forests that give us so much in return. 

MAMA and LITTLE ONE Products 

The Beachwood Baby market place is a collection of carefully selected products for children and mothers from around the world. Certain items are made by Beachwood Baby but others are collaborations with local artisans, all hand made and ethically crafted, using the best fabrics available. 




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